AN INSIGHT SERVICE THAT WILL HELP YOU FIND NEW CUSTOMERS…EASILY
Tel: 01992 637333
HOW TO FIND NEW CUSTOMERS
The more you understand about your customers, the easier it becomes to plan advertising that works well and that will help you increase sales and profits.
Knowing about the age, typical income and affluence of existing customers lets you find similar people who are very likely to shop and spend with you in the same way.
Finding these prospects is a job we have done frequently for numerous businesses and if you want too you can jump to their testimonials now, though we’d prefer if you followed our story for a little longer first.
Finding Quality Prospects
Looking at where your customers live will allow you to match them to neighbourhoods with the same characteristics. Thus, highlighting new areas of opportunity for your business as well as neighbourhoods where you may be underperforming.
This is based on the simple premise that similar people to your existing customers are overwhelmingly more likely to buy from you.
Our job is to find these prospects for you!
How Do We Do This?
We will ask you a range of questions to understand more about your advertising objectives. Next, we’ll ask you to share your customer postcode information with us so we can undertake a comprehensive data analysis.
This provides a detailed report that provides valuable insights into your customer lifestyles, as well as where to find clones of them throughout the country – or just in your local or target area.
This inexpensive investment will allow you to improve advertising response rates by concentrating on the most productive areas and getting you more bang for your buck from your advertising budget.
Applications of the data include:
- Helping businesses understand which audiences and areas they should target for the best response.
- Identifying differences within an existing customer database to ensure that campaigns for specific product areas are targeted to the correct group of customers.
- Working with franchise groups to understand the types of people who live in a new franchisee area and where their competitors are.