AN INSIGHT SERVICE THAT WILL HELP YOU FIND NEW CUSTOMERS…EASILY
Tel: 01992 637333

Geographical Insight

You will receive maps to show where your customers are based, and which areas are of most value to your business based on penetration of homes in the area.

Use this information to identify the areas of greatest value to your business to help focus your advertising in areas where you achieve the best results.

Bristol heat map.
Bristol Heat Map
Cambridge Heat Map.
Cambridge Heat Map

Avoid common mistakes, such as focusing on simplistic drivetime and distance models, or planning your advertising by whole towns and cities.

Our data can drill right down to postcode level and give you precise detail about the clusters of homes that are of most value to you.

It could be that most of your business is coming from one part of town – perhaps because of transport links, competitor locations or the type of people that live there.

Rather than focus on numbers, we focus on penetration. This means considering how many customers you have in a postcode / town / city based on the actual number of people who live there.

To find out how we can provide you with maps to show where your customers are – please complete the contact details below.