AN INSIGHT SERVICE THAT WILL HELP YOU FIND NEW CUSTOMERS…EASILY
Tel: 01992 637333
Audience Profile Insight
You will receive analysis to show a breakdown of your existing customer base, split into 66 different audience profiles.
Understanding which of the audience profiles are most found in the customer database, we will be able to identify key characteristics and common traits.
The report is based on Experian’s Mosaic data and each audience type has been created using a range of sources such as census data, credit reference information and consumer surveys.
Each postcode from your customer database is assigned its own Mosaic profile and that information is used collectively to give you a full report about what your customers look like.
Information about average income, age, affluence, family status and many more characteristics can be extremely valuable in effectively building your target audience for advertising through social channels, search engines, press and other media.
Don’t fall into the trap of thinking you know who your customers are – the Experian data will give you a precise and detailed breakdown to ensure that your future targeting is based on accurate information.
☝️ TIP – Consider running analysis against different sections of your database to understand how customers differ across your business.
Do different types of people buy garden furniture vs dining tables?
What do customers coming through Instagram look like when compared with those who respond to leaflet distribution?
To find out how we can create a profile of your customers, please complete the contact form below.