AN INSIGHT SERVICE THAT WILL HELP YOU FIND NEW CUSTOMERS…EASILY
Tel: 01992 637333
Planning Your Advertising
The immediate benefit of the audience profile and geographical insight that we will provide you with is to help your advertising be more effective.
Knowing who your key audiences are and where they live will enable you to easily target the right people in the right areas when you are building your advertising campaigns.
We will provide you with reports to show the postcodes where your key audiences live and this can be used to target your social, search, print and ABL media.
Take the key details from our reports regarding age, income, family status, interests, property type etc. and use this to build your campaign accordingly – in the areas that our analysis shows you is of most value.
Our insights will align with your media owner’s targeting parameters, so the next step for you is to simply select the audience characteristics according to the analysis we give you.
☝️ Tip: Consider how your copy and creative should be tailored to suit the specific target audience of that campaign.
It’s highly unlikely that the people buying pot plants are not the same as the people buying garden furniture, from a garden centre. It’s quite possible that annual members of a gym are different to people who sign up to individual classes each week.
To find out how we can supply you with this valuable Insight, please complete the contact form below.